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News from Quintessa®

News Coverage, Announcements, and Advice from Quintessa®

From Search to Signed Retainer: What Drives PI Client Acquisition?
Personal injury marketing used to be easier to describe. A firm invested in search, referrals, advertising, or purchased leads, then waited for the phone to ring. That picture no longer captures how people find a lawyer or how firms turn
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Shared vs. Exclusive Leads: What PI Firms Are Really Paying For?
Many personal injury firms compare lead sources the same way consumers compare products: by looking at the price tag. (AKA: the price per lead.)
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Signed, Then Stalled: The Hidden Cost of Low-Intent Clients
The retainer is signed! Everything looks great. Then the documents don’t come back. The first follow-up gets no response, and neither does the second.
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Personal Injury Lead Quality Is an Operations Problem
You’re spending the money. The inquiries are coming in. But the numbers still aren’t where they should be. Whomp whomp. Calls aren’t turning into
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The Hidden Tax of Intake Chaos
Every business pays taxes. Some go to the county, some to the IRS. But the tax sneaking past you might be hidden in your
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How to Stress Test Your Personal Injury Lead Sources
It isn’t fair, but it’s true. A personal injury firm may see plenty of inquiries, a reasonable cost per lead, and activity in the
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The Intake Metrics PI Firms Should Track Before Buying More Leads
The issue sounds simple enough: “We need more leads.” But before your personal injury firm increases its lead budget, adds another vendor, or pushes
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