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News Coverage, Announcements, and Advice from Quintessa®

Personal Injury Lead Quality Is an Operations Problem
You’re spending the money. The inquiries are coming in. But the numbers still aren’t where they should be. Whomp whomp. Calls aren’t turning into consultations, consultations aren’t turning into signed retainers, people who seemed interested suddenly vanish, and sooner or
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The Hidden Tax of Intake Chaos
Every business pays taxes. Some go to the county, some to the IRS. But the tax sneaking past you might be hidden in your
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How to Stress Test Your Personal Injury Lead Sources
It isn’t fair, but it’s true. A personal injury firm may see plenty of inquiries, a reasonable cost per lead, and activity in the
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The Intake Metrics PI Firms Should Track Before Buying More Leads
The issue sounds simple enough: “We need more leads.” But before your personal injury firm increases its lead budget, adds another vendor, or pushes
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From Leads to Retainers: The Evolution of PI Marketing
From Leads to Retainers: The Evolution of PI Marketing For years, PI firms treated leads like the main measure of marketing success. (And most
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The Intake Efficiency Gap: Why Personal Injury Firms Lose Clients After the Lead Arrives
When signed cases aren't coming in as they should, most personal injury firm owners start looking for answers in the same places: the marketing
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Your CRM Might Be Lying to You: How Bad Leads Corrupt Law Firm Reporting
Personal injury firms trust their CRM to answer a simple but vital question: what's working? They rely on a CRM to check lead volume,
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