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News Coverage, Announcements, and Advice from Quintessa®

Would You Hire Your Own PI Firm? Secret Shop Your Intake Process
On paper, your intake process probably looks pretty good. A prospective client reaches out, the right person responds, next steps are clear, and a strong prospect moves toward signing without unnecessary friction. Chefs kiss. That’s the ideal. But how closely
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Autonomous Vehicle Accidents: The Next PI Intake Shift
“Who was driving?” used to be the easiest question in MVA intake. Increasingly, the answer may be evolving into, “It depends on what you
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From Search to Signed Retainer: What Drives PI Client Acquisition?
Personal injury marketing used to be easier to describe. A firm invested in search, referrals, advertising, or purchased leads, then waited for the phone
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Shared vs. Exclusive Leads: What PI Firms Are Really Paying For?
Many personal injury firms compare lead sources the same way consumers compare products: by looking at the price tag. (AKA: the price per lead.)
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Signed, Then Stalled: The Hidden Cost of Low-Intent Clients
The retainer is signed! Everything looks great. Then the documents don’t come back. The first follow-up gets no response, and neither does the second.
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Personal Injury Lead Quality Is an Operations Problem
You’re spending the money. The inquiries are coming in. But the numbers still aren’t where they should be. Whomp whomp. Calls aren’t turning into
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The Hidden Tax of Intake Chaos
Every business pays taxes. Some go to the county, some to the IRS. But the tax sneaking past you might be hidden in your
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