RESOURCE CENTER

Blog, current news, tools and more!

Autonomous Vehicle Accidents: The Next PI Intake Shift

“Who was driving?” used to be the easiest question in MVA intake. Increasingly, the answer may be evolving into, “It depends on what you mean by driving.” Advanced driver-assistance systems are already common in consumer vehicles, and fully autonomous ride-hailing is operating in a growing number of U.S. cities. After premiering in Phoenix, AZ, in

Read More »
News

The Hidden Tax of Intake Chaos

Every business pays taxes. Some go to the county, some to the IRS. But the tax sneaking past you might be hidden in your pipeline. For many personal injury firms, intake chaos charges a tax they never signed up to pay. And the costs start well before anyone signs a retainer. Every inquiry leaves something

Read More »
News

How to Stress Test Your Personal Injury Lead Sources

It isn’t fair, but it’s true. A personal injury firm may see plenty of inquiries, a reasonable cost per lead, and activity in the CRM, yet still struggle to produce predictable signed retainers. Sound familiar?  The problem often becomes visible when pressure hits one part of the system. Intake may be short-staffed, ad costs may

Read More »
News

The Intake Metrics PI Firms Should Track Before Buying More Leads

The issue sounds simple enough: “We need more leads.” But before your personal injury firm increases its lead budget, adds another vendor, or pushes more volume into your intake team’s queue, someone should be able to answer a harder question: What happened to the leads your firm already paid for? Buying more leads doesn’t automatically

Read More »
Featured

From Leads to Retainers: The Evolution of PI Marketing

From Leads to Retainers: The Evolution of PI Marketing For years, PI firms treated leads like the main measure of marketing success. (And most still do.) You know the drill: more inquiries meant more opportunity. And if growth slowed, the answer was simple: buy more leads, move faster, and push intake harder. But that model

Read More »

RESOURCE CENTER

Blog, current news, tools and more!

Autonomous Vehicle Accidents: The Next PI Intake Shift

“Who was driving?” used to be the easiest question in MVA intake. Increasingly, the answer may be evolving into, “It depends on what you mean by driving.” Advanced driver-assistance systems are already common in consumer vehicles, and fully autonomous ride-hailing is operating in a growing number of U.S. cities. After premiering in Phoenix, AZ, in

Read More »
News

The Hidden Tax of Intake Chaos

Every business pays taxes. Some go to the county, some to the IRS. But the tax sneaking past you might be hidden in your pipeline. For many personal injury firms, intake chaos charges a tax they never signed up to pay. And the costs start well before anyone signs a retainer. Every inquiry leaves something

Read More »
News

How to Stress Test Your Personal Injury Lead Sources

It isn’t fair, but it’s true. A personal injury firm may see plenty of inquiries, a reasonable cost per lead, and activity in the CRM, yet still struggle to produce predictable signed retainers. Sound familiar?  The problem often becomes visible when pressure hits one part of the system. Intake may be short-staffed, ad costs may

Read More »
News

The Intake Metrics PI Firms Should Track Before Buying More Leads

The issue sounds simple enough: “We need more leads.” But before your personal injury firm increases its lead budget, adds another vendor, or pushes more volume into your intake team’s queue, someone should be able to answer a harder question: What happened to the leads your firm already paid for? Buying more leads doesn’t automatically

Read More »
Featured

From Leads to Retainers: The Evolution of PI Marketing

From Leads to Retainers: The Evolution of PI Marketing For years, PI firms treated leads like the main measure of marketing success. (And most still do.) You know the drill: more inquiries meant more opportunity. And if growth slowed, the answer was simple: buy more leads, move faster, and push intake harder. But that model

Read More »