RESOURCE CENTER

Blog, current news, tools and more!

Autonomous Vehicle Accidents: The Next PI Intake Shift

“Who was driving?” used to be the easiest question in MVA intake. Increasingly, the answer may be evolving into, “It depends on what you mean by driving.” Advanced driver-assistance systems are already common in consumer vehicles, and fully autonomous ride-hailing is operating in a growing number of U.S. cities. After premiering in Phoenix, AZ, in

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News

Cost Per Lead Is a Vanity Metric for PI Firms

A low cost per lead (CPL) can make your marketing look efficient, that is, right up until you realize it’s not producing enough signed cases. That’s the trap. For personal injury firms, CPL is one of the easiest metrics to report and one of the easiest to misread. It can make volume look like progress.

Read More »

RESOURCE CENTER

Blog, current news, tools and more!

Autonomous Vehicle Accidents: The Next PI Intake Shift

“Who was driving?” used to be the easiest question in MVA intake. Increasingly, the answer may be evolving into, “It depends on what you mean by driving.” Advanced driver-assistance systems are already common in consumer vehicles, and fully autonomous ride-hailing is operating in a growing number of U.S. cities. After premiering in Phoenix, AZ, in

Read More »
News

Cost Per Lead Is a Vanity Metric for PI Firms

A low cost per lead (CPL) can make your marketing look efficient, that is, right up until you realize it’s not producing enough signed cases. That’s the trap. For personal injury firms, CPL is one of the easiest metrics to report and one of the easiest to misread. It can make volume look like progress.

Read More »