News from Quintessa®

News Coverage, Announcements, and Advice from Quintessa®

  • From Search to Signed Retainer: What Drives PI Client Acquisition?

    Personal injury marketing used to be easier to describe. A firm invested in search, referrals, advertising, or purchased leads, then waited for the phone to ring. That picture no longer captures how people find a lawyer or how firms turn

  • Cost Per Lead Is a Vanity Metric for PI Firms

    A low cost per lead (CPL) can make your marketing look efficient, that is, right up until you realize it’s not producing enough signed

  • Resource Center AI Tools for Personal Injury Law Firms

    IN THIS ARTICLE Personal Injury Law Firms are increasingly adopting artificial intelligence (AI) to enhance efficiency. From automating administrative

  • Top 5 Ways to Unlock MVA Marketing

    IN THIS ARTICLE In this ebook, we outline five key strategies — and one bulletproof solution — essential for

  • Questions for Choosing a Lead Provider

    IN THIS ARTICLE When deciding which MVA lead generation company to partner with, you have every right to examine

  • Make your PI Firm Irresistible

    IN THIS ARTICLE Satisfy clients. Streamline processes. Save time and money. These three tips will put your personal injury

  • Lauren Von Mingee, Quintessa Marketing CEO Recognized as Outstanding Female Executive at 2025 TITAN Awards

    OKLAHOMA CITY – April 11, 2025 – The TITAN Women In Business Awards has officially announced its 2025 winners for the first season,